who is coucou?

We make your customer data work as hard as you do.

Coucou is a boutique CRM and lifecycle consultancy for established retail and DTC brands. We turn under-used customer data and martech into intelligent, human-centred journeys and into sustainable revenue growth.

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Trusted by growth led teams

our purpose

Most brands collect endless behavioural signals, but CRM still operates in weekly campaign cycles. The gap between what customers do and what you do about it is where growth leaks. That's why Coucou exists: to turn customer behaviour into commercial clarity, then design and deliver the journeys that close that gap.

meet the founder

Bonjour, je suis Alex

Alexandre Coussy

Founder

Alexandre Coussy

Founder

I founded Coucou to help brands use customer data and marketing technology to create smarter, more human lifecycle experiences.

Coucou has led CRM strategy, automation and platform implementation across Australia, New Zealand, Hong Kong and Europe. Working with brands including CAMILLA, Samsung and Oroton.

I founded Coucou to help brands use customer data and marketing technology to create smarter, more human lifecycle experiences.

Coucou has led CRM strategy, automation and platform implementation across Australia, New Zealand, Hong Kong and Europe. Working with brands including CAMILLA, Samsung and Oroton.

Highlights

Deep experience across Bloomreach, Emarsys, Klaviyo and Iterable

Certified across major CRM and marketing automation platforms

Regular speaker across APAC ecommerce and marketing events

Connect with Alex on Linkedin

what guides us

Partnership

Embedded and accountable

We work as an extension of your team, with direct access to the people doing the work. We're accountable for commercial outcomes, not just deliverables.

Curiosity

Questions before assumptions

We start by understanding what's happening in your business, then design from there.

Rigour

Evidence-led design and measurement tied to commercial outcomes

Every recommendation is grounded in data and measured against metrics that matter commercially.

Rigour

Evidence-led design and measurement tied to commercial outcomes

Every recommendation is grounded in data and measured against metrics that matter commercially.

Reliability

Strong process, QA, and calm delivery cadence

Thorough QA, clear documentation, and predictable timelines. No chaos, no surprises.

the coucou team

Who's behind

the work

Anna Pearce

Lead CRM Lifecycle Strategist

With 8 years of experience in customer lifecycle marketing, Anna leads multi-channel lifecycle strategy for global ecommerce and B2B brands. Expert in Klaviyo and Shopify, she has built data-driven retention programs for D2C brands with turnovers approaching nine figures across EU, US, and Australian markets.

Darshana Bandekar

Senior CRM Campaign Specialist

With nearly 5 years of email marketing and CRM campaign experience, Darshana brings deep expertise in campaign execution, Salesforce Marketing Cloud, and account management. Known for her reliability, attention to detail, and calm problem-solving under pressure, she ensures campaigns run flawlessly and on schedule.

Nisayah

Snr. CRM Specialist

Nisayah turns customer data into well-timed, high-impact journeys. They bring senior CRM thinking across segmentation, automation, and performance optimisation so the right message lands at the right moment, without the noise.

Destra Ramadhan

Snr. Graphic Designer

Destra brings Cou Cou’s ideas to life with clean, confident design that feels premium but human. They ensure every email, landing page, and campaign asset is visually sharp, on-brand, and built to convert.

Sharing our learnings

Invite Alex to speak

Alex and the Coucou team share what they’re learning through talks, webinars, and industry content across APAC. Alex has presented at Online Retailer, eTail Sydney, eTail Singapore, and Retail Therapy, plus partner webinars with leading CRM and data providers. Alex is available for conference speaking, webinar panels and podcast interviews on lifecycle marketing, CRM strategy and retention economics.

Invite Alex To Speak