What we do

What we do

We turn behaviour into insight and insight into customer experience

We turn customer behaviour into clear lifecycle decisions, then build the campaigns and customer-centric journey programs that lift retention, LTV and automated revenue contribution.

Book a Strategy Call

Book a Strategy Call

Book a Strategy Call

Book a Strategy Call

Learn more about us

View Case Studies

Learn more about us

View Case Studies

Learn more about us

View Case Studies

Trusted by growth led teams

Trusted by growth led teams

Start with clarity. Deliver consistently.
Build programs that compound.

Start with clarity. Deliver consistently.
Build programs that compound.

01

Lifecycle Audit + Strategy

A complete audit of your CRM, platform setup, lifecycle performance, segmentation and measurement. Then a prioritised roadmap: what to fix first, what to build next, and how success will be measured.

What you get

Lifecycle performance map (stages, drop-offs, value leakage)

Behaviour-led segmentation opportunities (what to differentiate by)

Journey opportunity map (what to build, why it matters)

Prioritised roadmap (impact vs effort)

Measurement plan tied to retention, LTV and automated revenue contribution

Book a Strategy Call

Book a Strategy Call

01

Lifecycle Audit + Strategy

A complete audit of your CRM, platform setup, lifecycle performance, segmentation and measurement. Then a prioritised roadmap: what to fix first, what to build next, and how success will be measured.

What you get

Lifecycle performance map (stages, drop-offs, value leakage)

Behaviour-led segmentation opportunities (what to differentiate by)

Journey opportunity map (what to build, why it matters)

Prioritised roadmap (impact vs effort)

Measurement plan tied to retention, LTV and automated revenue contribution

Book a Strategy Call

Book a Strategy Call

02

Campaign Delivery + Optimisation

BAU campaigns delivered with rigour, then improved using what the audit and performance data reveal. Better targeting, cleaner testing and reporting that connects execution to outcomes.

What you get
Delivery

Planning, build, QA, deployment and calendar management

Optimisation

Test structure, segmentation improvements, creative learnings, iteration

Reporting

A performance narrative tied to lifecycle outcomes, not just activity

Book a Strategy Call

Book a Strategy Call

02

Campaign Delivery + Optimisation

BAU campaigns delivered with rigour, then improved using what the audit and performance data reveal. Better targeting, cleaner testing and reporting that connects execution to outcomes.

What you get
Delivery

Planning, build, QA, deployment and calendar management

Optimisation

Test structure, segmentation improvements, creative learnings, iteration

Reporting

A performance narrative tied to lifecycle outcomes, not just activity

Book a Strategy Call

Book a Strategy Call

03

Customer Lifecycle Programs

Customer-centric journeys, designed from behavioural insight. We translate real customer actions into decision rules, personalisation logic, and lifecycle programs that improve as behaviour changes.

What this includes

Journey architecture across lifecycle stages (not isolated flows)

Behaviour-led triggers, decision rules and personalisation logic

Program build and QA inside your stack

Ongoing optimisation tied to retention, LTV and automated revenue contribution

Talk to us about Lifecycle Programs

Talk to us about Lifecycle Programs

03

Customer Lifecycle Programs

Customer-centric journeys, designed from behavioural insight. We translate real customer actions into decision rules, personalisation logic, and lifecycle programs that improve as behaviour changes.

What this includes

Journey architecture across lifecycle stages (not isolated flows)

Behaviour-led triggers, decision rules and personalisation logic

Program build and QA inside your stack

Ongoing optimisation tied to retention, LTV and automated revenue contribution

Let's chat

Let's chat

02

Campaign Delivery + Optimisation

BAU campaigns delivered with rigour, then improved using what the audit and performance data reveal. Better targeting, cleaner testing and reporting that connects execution to outcomes.

What you get
Delivery

Planning, build, QA, deployment and calendar management

Optimisation

Test structure, segmentation improvements, creative learnings, iteration

Reporting

A performance narrative tied to lifecycle outcomes, not just activity

Book a Strategy Call

Book a Strategy Call

03

Customer Lifecycle Programs

Customer-centric journeys, designed from behavioural insight. We translate real customer actions into decision rules, personalisation logic, and lifecycle programs that improve as behaviour changes.

What this includes

Journey architecture across lifecycle stages (not isolated flows)

Behaviour-led triggers, decision rules and personalisation logic

Program build and QA inside your stack

Ongoing optimisation tied to retention, LTV and automated revenue contribution

Let's chat

Let's chat

enablement services

enablement services

Remove friction from the stack

Remove friction from the stack

Remove friction from the stack

Sometimes your platform or data setup needs work before lifecycle programmes can succeed. We help fix tracking, integrations, deliverability, migrations and connect lifecycle insights back to acquisition.

Platform & Data Enablement

We strengthen tracking, data flow and deliverability so lifecycle performance can scale.

Platform Migration

We migrate data, journeys, and lifecycle operations between platforms whilst protecting deliverability and performance.

Paid Media Insight

We use cohort and lifecycle data to improve targeting, exclusions and performance expectations.

Paid Media Insight

We use cohort and lifecycle data to improve targeting, exclusions and performance expectations.

How we can work together

How we can work together

The way your business needs not a one-size-fits-all model.

Most client relationships start with an audit and evolve into an ongoing retainer. But we're flexible about structure what matters is that the engagement is right for where you are and what you need.

Most client relationships start with an audit and evolve into an ongoing retainer. But we're flexible about structure what matters is that the engagement is right for where you are and what you need.

Audit & Roadmap

Audit & Roadmap

A defined, time-bound diagnostic engagement. We come in, do the work, and hand you a clear picture of where you are and what to do next. A useful starting point whether you're new to Coucou or reassessing an existing program

Get started

Get started

Ongoing

Ongoing

Our most common model. We operate as your embedded lifecycle function designing, building, running, and optimising programs on an ongoing basis. Clear scope, visible roadmap, regular reporting. Senior people on your account throughout.

Get started

Get started

Project

Project

For defined, time-bound work like a platform migration, a journey rebuild, or a specific program launch. Scoped upfront, delivered to a clear brief, with handover documentation and optional post-project support.

Get started

Get started