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CRM Email Campaign Specialist
location
Australia
emploment type
Full-time
work arrangement
Hybrid
About the role
We’re looking for a CRM Email Campaign Specialist to plan, build and optimise high-performing email campaigns and lifecycle journeys for our retail and DTC clients.
You’ll work across strategy, campaign production, QA, reporting and optimisation — turning customer insights and data into relevant, engaging communications that drive meaningful results.
Working alongside a collaborative and experienced team, you’ll manage multiple client projects while helping brands get more value from their CRM and marketing automation platforms.
What you'll do
Plan, build and deploy email campaigns and automated journeys
Work with client and internal teams to translate strategy into execution
Manage multiple projects and timelines
Ensure high-quality design, copy and QA across all sends
Analyst performance and provide actionable insights
Identify opportunities to improve engagement, retention and revenue
Stay up to date with CRM trends, platform updates and best practices
What we're looking for
2+ years of experience in CRM, email marketing, lifecycle marketing or a related field
Hands-on experience with platforms such as Klaviyo, Emarsys, HubSpot or similar
Strong attention to detail with excellent project and time management skills
Understanding of customer segmentation, personalisation and marketing automation
Analytical mindset with the ability to interpret campaign data and performance
Strong communication skills and confidence working collaboratively with clients and teams
Ability to manage multiple priorities while maintaining a high standard of work
Genuine interest in retail, DTC, customer behaviour and digital marketing
Nice to have
Experience working in a consultancy, agency or client-services environment
Basic knowledge of HTML/CSS or confidence working with email templates
Experience with SMS, push notifications or other CRM channels
Experience working with customer data, segmentation or advanced personalisation
Familiarity with A/B testing and conversion optimisation
Experience working across multiple brands or markets
A portfolio or examples of CRM, email or lifecycle campaigns you’ve worked on
Think You’re a Great Fit?
Send us your CV and portfolio. We’d love to get to know you and see what you can bring to the team.