CRM & Lifecycle Specialist

About the role

We're looking for a CRM Email Campaign Specialist to plan, build and deliver high-performing campaigns and lifecycle journeys for our retail and DTC clients. You'll work across strategy, production, QA and reporting

- turning customer insights into engaging. relevant and effective communications.

You'll be working with a collaborative and experienced team, managing multiple client projects and helping our clients get more from their CRM and marketing automation platforms.

What you'll do

• Plan, build and deploy email campaigns and automated journeys

• Work with client and internal teams to translate strategy into execution

• Manage multiple projects and timelines

• Ensure high-quality design, copy and QA across all sends

• Analyst performance and provide actionable insights

• Identify opportunities to improve engagement, retention and revenue

• Stay up to date with CRM trends, platform updates and best practices

What we're looking for

• 2+ years of experience in CRM, email marketing or lifecycle marketing

• Hands-on experience with platforms like Klaviyo, Emarsys, HubSpot or or similar

• Strong attention to detail and project management skills

• A good understanding of customer segmentation, personalisation and automation

• Analytical mindset with the ability to turn data into insights

• Excellent communication skills and a collaborative approach

• A genuine interest in retail, DTC and customer behaviour

Nice to have

• Experience working in a consultancy or agency environment

• Basic knowledge of HTML/CSS (or confidence working with templates)

• Experience with SMS, push or other CRM channels

• A portfolio or examples of past work