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Marketing Strategist

location

Australia

emploment type

Full-time

work arrangement

Hybrid

About the role

We’re looking for a Marketing Strategist to develop thoughtful, data-driven marketing strategies that help our clients connect with their audiences and achieve meaningful business outcomes.

You’ll work closely with clients and our internal creative and marketing teams to understand business challenges, uncover opportunities and turn insights into clear, actionable marketing strategies and campaigns.

From audience research and positioning to campaign planning and performance analysis, you’ll play a key role in shaping how brands communicate, engage and grow across digital channels.

What you'll do

  • Develop marketing strategies aligned with client objectives, audiences and business goals

  • Research target audiences, customer behaviour, competitors and market trends to identify opportunities

  • Translate business and customer insights into clear marketing recommendations

  • Develop campaign concepts, channel strategies and go-to-market plans

  • Work closely with creative, CRM and marketing teams to turn strategy into execution

  • Build clear strategic briefs and campaign recommendations for clients

  • Analyse campaign and marketing performance to identify opportunities for improvement

  • Present strategic recommendations and insights to clients and internal stakeholders

  • Manage multiple projects and strategic priorities across different clients

  • Stay up to date with digital marketing trends, emerging channels and industry best practices

What we're looking for

  • 3+ years of experience in marketing strategy, digital marketing, brand strategy, agency or consultancy

  • Strong understanding of marketing fundamentals, customer journeys and audience segmentation

  • Experience developing marketing strategies and integrated campaigns across multiple channels

  • Strong analytical and problem-solving skills, with the ability to turn data into actionable insights

  • Excellent communication and presentation skills

  • Ability to clearly articulate strategic thinking through presentations, briefs and recommendations

  • Strong project management skills and attention to detail

  • Comfortable working collaboratively with clients and cross-functional teams

  • A curious, commercially minded approach with a genuine interest in understanding customer behaviour and business challenges

Nice to have

  • Experience working in a marketing agency, consultancy or client-services environment

  • Experience across retail, DTC, eCommerce or consumer brands

  • Knowledge of CRM, email marketing, paid media, social media and other digital channels

  • Experience with marketing analytics and reporting platforms

  • Familiarity with customer research, competitor analysis and market research

  • Experience developing go-to-market or campaign strategies

  • Strong presentation skills and experience presenting recommendations to senior stakeholders

  • A portfolio or examples of marketing strategies, campaigns or strategic projects you’ve contributed to

Think You’re a Great Fit?

Send us your CV and portfolio. We’d love to get to know you and see what you can bring to the team.