$64,000 Recovered From Abandoned Carts in 45 Days

The Challenge

This brand was driving strong traffic, but checkout abandonment remained high. Their existing cart flow was short, generic, and lacked urgency.

Key issues included:

• One-step abandoned cart flow

• No SMS support

• No objection handling

• Poor timing between messages

Goals We Set Together

• Recover more abandoned checkout sessions

• Improve cart completion rate

• Reduce reliance on discounts

• Add urgency without hurting brand perception

Our Approach

We rebuilt the abandoned cart system with a multi-step, intent-based strategy.

Cart Flow Audit

Identified drop-off points and missed conversion opportunities.

5-Step Cart Sequence

Introduced education, reassurance, urgency, and social proof.

SMS Integration

Used SMS for time-sensitive reminders where intent was highest.

Timing Optimization

Adjusted delays based on checkout behavior.

The Results

Cart recovery improved significantly within weeks.

• $64,000 recovered from abandoned carts

• +22% increase in cart completion rate

• +19% increase in abandoned cart revenue

• Improved engagement across email and SMS

What We Built

Each flow was optimized for timing, segmentation, value delivery, and conversion — turning email into a long-term asset rather than a one-off channel.

• Abandoned Cart Flow (Email + SMS)

• Checkout Objection Handling

• Cart Timing Logic

• SMS Urgency Triggers